Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology in the Department of Communication Studies at Kansas State University. Her research explores the ways that technology mediates culture by asking how collective meaning about innovation and futurity is expressed and negotiated through technological discourses. Her most recent research projects include an investigation into meaning-making through the circulation of the hashtag diacritic (#); analysis of reproductive technologies and mediated, collective loss; and an exploration of femininity and persona in artificially intelligent virtual assistants (AI VA) such as Apple’s Siri and Amazon’s Alexa. Heather is co-authoring a book-length manuscript on the rhetoric of meme culture. She is published in Feminist Media Studies, Present Tense: A Journal of Rhetoric in Society, and Teaching Media Quarterly.